Cold Stone,Brand IMC strategy
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작성일 22-12-20 11:27본문
Download : Cold Stone,Brand IMC strategy.pptx
Cold Stone,Brand IMC strategy
Cold,Stone,Brand,IMC,strategy,경영경제,레포트
설명
Cold Stone,Brand IMC strategy , Cold Stone,Brand IMC strategy경영경제레포트 , Cold Stone Brand IMC strategy
순서
레포트/경영경제
_SLIDE_1_
Rub COLD STONE IMC Strategy
Ice cream for your Love
_SLIDE_2_
Situation Analysis
Targeting
SWOT Analysis
Positioning
Communication Objectives
Strategic Plans
Media Scheduling
CONTENTS
_SLIDE_3_
Market share of
premium ice cream
about 30%
Situation Analysis
Environment analysis
Premium ice cream
Consumers more sensitive
about taste Well-being trend
Premium ice cream market will constantly grow
_SLIDE_4_
Cold stone ocuppy about 1%
Situation Analysis
Env...
_SLIDE_1_
Rub COLD STONE IMC Strategy
Ice cream for your Love
_SLIDE_2_
Situation Analysis
Targeting
SWOT Analysis
Positioning
Communication Objectives
Strategic Plans
Media Scheduling
CONTENTS
_SLIDE_3_
Market share of
premium ice cream
about 30%
Situation Analysis
Environment analysis
Premium ice cream
Consumers more sensitive
about taste Well-being trend
Premium ice cream market will constantly grow
_SLIDE_4_
Cold stone ocuppy about 1%
Situation Analysis
Environment analysis
BaskinRabbins
Natuur
Haagendazs
coldstone
Redmango
cafetiamo
Top 3 occupy 74% of market share
_SLIDE_5_
10~20 Targeing
No.1 market share , awareness
Active promotion
Relatively low price
Situation Analysis
Competitor Analysis
No.1 brand in market
_SLIDE_6_
Women twenties’
in high society
All-natural ingredients
Viral marcketing (Premium)
All-natural ingredients
Situation Analysis
Competitor Analysis
Haagendazs
Natuur
Backup company
Active and stepw…(省略)
Cold Stone,Brand IMC strategy
Download : Cold Stone,Brand IMC strategy.pptx( 27 )
다.